Research and planning - AUDIENCE RESEARCH

audience research from on Vimeo.

AUDIENCE RESEARCH RESULTS

where do you watch short film?

youTube - 38%

shorts TV - 22%

cinema - 16%

film festivals - 5%

other internet sites - 19%

whats you favourite genre?

horror - 9%

rom-com - 19%

comedy - 28%

indie - 33%

action - 11%

what is your favourite short film? some examples were..

spike jonze - I'm here

George Lucas in love

life and death of a pumpkin

the black hole

first born

what makes a good short film?

strong script

exciting new techniques used

little dialogue

keeping in short

having a purpose

would you rather a short film have...

in order of most popular.

twist in the plot

no dialogue

happy ending

narration

inconclusive ending

sad ending

Research and planning - MOVIE REVIEWS

looking at reviews for alice in wonderland (2010)

ROTTEN TOMATOES REVIEW

audience: 72% liked it giving 3.8/5

tomato meter: 51% rotten 5.7/10

the reviews are from everday people which can say what they like sharing both positive and negative comment, or in this case fresh or rotten tomatoes.

comment: tim burtons alice sacrifices the books minimal narrative coherence, and much of its heart, but its an undeniable visual treat.

IMDB REVIEW

average rating of 6.7/10

reviewers are much more professional giving a more indepth and detailed response to the film. the reviews from this site are long of about 2 to 3 paragraphs.

Research and planning - USES OF LIGHTING

from looking at films such as across the hall where lighting techniques had been used to create an atmosphere and define a genre. we decided to used light fliters and different lighting angles with studio lighting to create a horror genre.

Research and planning - MISE EN SCENE

Mise en scene on Prezi

mise en scene is important in films as it helps to create and add the the genre of the film. in the films the decent and across the hall the mise en scene is used to help create the intensity of the scenes which help to add the horror genres of the films. conventions used to create this include low key lighting, lighting filters, dramatic sounds effects stereotypical characters heroines, heroes and bad guys. also props to connote danger. also gestures and emotions from the characters are scared and intense. all of these help to tell the audience which genre the film comes from.

Research and planning - VIRAL MARKETING CAMPAIGNS

viral marketing strategies on Prezi

Research and planning - FILM FESTIVALS

London short film festival is the most popular short film festival in the UK. and in 2010 expanding over 10 days at 10 of the capitals major venues. the festival became majorly popular in 2008 by its founders Philip Ilson and Kate Taylor. the London film festival originated from the Halloween short film festival which began in 1994. the tremendous boom in popularity in short films has resulted in film festivals to grow vastly, with over 200 short films showcased, 42 events and over 6000 tickets sold just this year.